Our Role: Design of company branding, to include visual identiy, stationery, company signage.
The owners of this well established accountancy firm contacted me to create new branding for the company to include their new identity and stationery.
The brief was to have print work that should be refreshing to look at and an identity that references the traditional aspect of the firm to its long term clients and the local community where it does business.
The traditional feel of the company logotype comes from turn of the century letterheads used by businesses such as accountants and solicitors.
The ‘ampersand’, a letter form frequently seen on letterheads of the time were quite elaborate or detailed in their rendering and so was a style I thought suited to this design. I flood coated the reverse of the letterhead in the logo ‘green’ for a contemporary twist, looking great when you draw the page from its white envelope.
Compliment slips and business cards followed in the company colours as did exterior signage for company offices.