Following on from the corporate brochure designed for the client in 2008 which focused on the history and people behind its foundation, this iteration of CityLife’s 2010 brochure focuses on the modern services and future plans offered by the next generation now driving the company.
The black and white commissioned photography used previously that created an established feel is replaced by fresh colour images of the CityLife team. I retained the bronze metallic inks used in the last brochure for a sense of continuity as collateral materials being used daily still use the original colour scheme.
Replacing the colour logo on the black front cover with a blind embossed version on bright white stock gave the brochure a confident and professional finish with a touch of understated elegance.