Project

THE SUMMERHOUSE
Identity / Building Scheme / Signage / Print & Display

http://www.thesummerhouse.ie

Consider the building you occupy, it can be the first encounter customers have with your business. This client did when planning their new country lifestyle store. I was commissioned to design the company identity, shopfront signage and building colour scheme.

Feeling welcome was very important, as locals and tourists visiting the town would be their main trade. I pictured what the building would look like on those grey winter days where you wish for sunshine and blue skies and decided on a warm inviting palette of sunflower yellow and autumnal red. The building would have to be stripped back to the original surface with all plaster/wood details repaired before repainting.

The scheme was very well received by the clients transforming the street when finished and picking up county and national awards for best retail front.

The identity which I designed while the building was being repaired has references to local wildlife and appears in both single line and double line versions on all print and branding materials. Full colour banners adorn the upper part of the building and inform passers by of the friendly service, warm freshly baked cakes and excellent coffees inside.