Project

PRIME STEAKHOUSE
Restaurant Logo / Menus / Posters / Mailers

My role: Design of logo, menus, posters, advertising.

Clancys Bar, in Princes Street, Cork, is seen as somewhat of an institution in its service to the Cork people for many many years. I had already designed a colour scheme with new carved and gold leafed fascia signage and shopfront details for the bar front in the early 2000's.

So when the owners asked me to come up with designs for a new steakhouse restaurant upstairs in the bar I was delighted. The name was going to be PRIME. And a logo, menus, ad's posters and flyers were needed.

I had loads of fun with this because my idea was to design a logo which you could see being used on a steer ranch in America or Argentina. So, the after a few ideas and iterations I showed the client the Prime logotype. The name was a re-drawn serif face with the Prime 'P' as the logo. My idea was to make 2 branding irons with the logo as the head to be used on the menus and on the steaks themselves.

I got the thumbs-up from the client and put on my 'chaps' for the next phase.

Next step was to Charlie Trigg a local blacksmith, who is renowned for his ornate ironwork, and commission the logo to be made into 2 branding irons, one 3ft in length with the 'P' logo about 4 inches in diameter, and another 10 inches in length the 'P' being about 2 inches in diameter.

The big iron I then used to burn the logo into the handmade cherry wood menu covers, I had a blast doing this myself, and the smaller iron to be used by the chefs to brand each steak before going out to the customer. The result was great and went down very well with the client and customers alike.

Interior signage, newspaper ad's and post card mail-outs followed on afterwards and finished off a most enjoyable project.