Project

MIMO Design

Stationery / Magazine Ads

http://www.mimodesign.ie

My role: Design of all plus supply of finished printed stationery.

MiMo Design are an interior design consultancy and suppliers of contemporary lighting, furniture, storage and collateral materials for residential and office spaces.

Using a monochromatic theme to reflect the clean lines and contemporary solutions in MiMo Designs work, was commonly agreed by all when I spoke about my idea for their stationery. However, I also wanted to have a ‘twist’ in the design to grab the attention of the person reading the company letterhead and comp slip.

I remembered years ago seeing a piece of stationery designed by the great british graphic designer Robert Brownjohn who printed a clients name in reverse on the back of his letterhead, but could still be readable ‘through’ the front side. I loved this idea, that there is a little surprise for you to see in the background once you finish reading the letter.

So my version of this idea was to have all contact details etc, in light grey and burnt orange on the front side (the name appears chopped off at the base of the page) and a full black back to the letterhead with ‘mimodesign’ reversed out of the black.

When holding the letterhead to read the correspondance, light through the shape of the company name can be seen through the front. The compliment slip is printed the same wayand the client was very happy with the finished set.