Project

BERKSHIRE FINANCIAL
Identity / Stationery

My Role: Design of Identity & Stationery

Being able to advise their clients of what lies ahead makes foresight the foundation of Berkshire Financial's customer service.

In the resulting design of their identity I use a Telescope, standing by the company name, looking towards the horizon and warning of what lies ahead, as a simple metaphor, to evoke this sense of foresight.

As a graphic device it is an interesting shape and helps draw the eye into the two toned paper stock while anchoring the company name.